Reference Baader

As part of their digital transformation process, we helped a global manufacturer to merge and relaunch their multiple websites.




Global brands


Locations worldwide


- Webflow redesign

- Custom low-code

- Jobboard integration


Baader, est. 1920, is a German family-run provider for food processing solutions with operations running in 100 countries


Need assessment and consolidation of various (partly conflicting) requirements


BAADER has specialized in the construction of food processing machinery for over a 100 years. The Lübeck-based company owns six hundred patents and operates in 100 countries across six continents. BAADER does their heritage full justice by constantly striving to re-define production standards and adapt to technological innovations that fit the modern industry demands.

In order to keep up with the growing digital demands of its customers to the same extent, BAADER then redesigned its corporate identity and started to transform the company’s online presence while digitizing their workflows with the help of 20100.


Since BAADER employs over 2000 people worldwide and offers customized client solutions on a global scale, it goes without saying that a redesign and a restructuring of the company’s online presence needs to meet many crucial requirements. At the same time, we had to ensure that BAADER’s brand representation was coherent and authentic throughout every channel.

BAADER’s multifaceted product and service offer, which is led by dedicated brand departments, has also resulted in a range of independent websites and landing pages, which had to be restructured and aligned with the overall CI to meet a more consistent brand communication towards the company’s clients.


We ideated and redesigned all of BAADER’s websites using Webflow to build responsive, fully customizable sites with drag-n-drop modules. This allows employees across every department to easily publish updates and build landing pages at any time without relying on IT resources.

One of the most technically challenging tasks was the implementation of a dynamic job board based on the Davinci tool. In order to still comply with the new design, the jobs have been created in Davinci but persisted automatically into the website's CMS.

No items found.

View the final results

Redesign & migration

Redesign of all Baader websites with Webflow to achieve a consistent brand communication, optimize the UX to help clients navigate easier through Baader’s offer and ultimately to convert leads into prospects by making the shift from online consultation to an offline dialogue.


Dynamic job board

Custom-code development of a job board to display career opportunities. One highlight of the job page is a feature that allows its users to save session-spanning jobs in a favorites list.


Live-stream & recordings

We enabled Baader to broadcast the SPG trade fair in Barcelona with a Vimeo livestream and make recordings available through the Webflow-based CMS.

Explore the client site

Proof Lorem Ipsum Lorem

Lorem Ipsum has been the industry's standard dummy text

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets




Global brands


Locations worldwide

Interested in working with us?

get in touch
chat icon
Get your first consultation for free!

Est. reply time: Within a day.