Lead-Gen Website & dynamic CMS Blog
Univatio helps students to find answers to their questions. With educational posts on various topics such as university, taxes and retirement provisions, students can train themselves and, if desired, apply for advice from Univatio's professional portfolio of consultants.
For the German company around Ivan Grischanov, we designed the corporate identity, created wireframes and implemented them in Webflow. Finally, the site was optimized for SEO. In the following the summarized highlights.
1. CI Design with Adobe XD
In several feedback loops, style guides were first created that gave Univatio a feeling for your corporate identity. After deciding on a design, the landing page was first created in an Adobe XD wireframe and discussed again. When everyone was satisfied, the landing page was implemented in Webflow and the remaining pages were implemented according to the design of the landing page.


2. SEO Optimization
Especially in the lead-gen area, SEO optimization is essential for the business model to work. Accordingly, we have always followed best practices for performance, optimized the headings H1-H4 and set up Open Graph via Webflow for Univatio.
3. Dynamic CMS Blog
Part of the marketing strategy of Univatio is content creation. The company aims to generate coverage through articles that provide added value for students. With Webflow CMS we have implemented a blog structure for Univatio, which is very easy to maintain and expand. All placeholders can now be filled in the Webflow Editor. The rest happens automatically. For example, the reading suggestions are automatically updated at the end of each post. This makes it very easy to add new blog posts. Technically interesting is the automatically updating table of contents, which we added with Custom Code.

Here you can find the live website of Univatio.